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SEM Glossary - A

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  • AdWords: It is most popular form of Paid Advertising promoted by Google. With Google AdWords, you can bid for keywords/key phrases on which you want your customized Ads to appear in Search Engine Result Pages (SERPs). every time someone clicks on your Ad, you need to pay the bid amount (Cost per click- CPC) to Google. Thats why it is also called Pay-per-click (PPC) Advertising.

  • Alogrithm: It is a complex mathematical formula used by search engines to rank websites in their Search Engine REsult Pages(SERPs). It is also called Search Algirithm.

  • Alt Tags: It stands for Alternative Text. It is the property of Image, which when set specifies the text hat will appear in place of image while loading or in Text-only browser. Alt Text also appears when mouse is over the Image.


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